{"id":16971,"date":"2024-11-13T09:11:23","date_gmt":"2024-11-13T13:11:23","guid":{"rendered":"https:\/\/noticiasdominicanas.com\/?p=16971"},"modified":"2024-11-13T09:11:47","modified_gmt":"2024-11-13T13:11:47","slug":"la-implementacion-de-la-ia-necesita-una-transformacion-cultural","status":"publish","type":"post","link":"https:\/\/noticiasdominicanas.com\/?p=16971","title":{"rendered":"La implementaci\u00f3n de la IA necesita una transformaci\u00f3n cultural"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/noticiasdominicanas.com\/wp-content\/uploads\/2024\/11\/Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1-scaled.jpg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-attachment-id=\"16972\" data-permalink=\"https:\/\/noticiasdominicanas.com\/?attachment_id=16972\" data-orig-file=\"https:\/\/i0.wp.com\/noticiasdominicanas.com\/wp-content\/uploads\/2024\/11\/Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1-scaled.jpg?fit=2560%2C1707&amp;ssl=1\" data-orig-size=\"2560,1707\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.8&quot;,&quot;credit&quot;:&quot;PLC MEDIA GROUP&quot;,&quot;camera&quot;:&quot;X-H2S&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1730967820&quot;,&quot;copyright&quot;:&quot;PLC MEDIA GROUP&quot;,&quot;focal_length&quot;:&quot;18&quot;,&quot;iso&quot;:&quot;1600&quot;,&quot;shutter_speed&quot;:&quot;0.004&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/noticiasdominicanas.com\/wp-content\/uploads\/2024\/11\/Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1-scaled.jpg?fit=1024%2C683&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/noticiasdominicanas.com\/wp-content\/uploads\/2024\/11\/Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1.jpg?resize=1024%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-16972\" srcset=\"https:\/\/i0.wp.com\/noticiasdominicanas.com\/wp-content\/uploads\/2024\/11\/Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/noticiasdominicanas.com\/wp-content\/uploads\/2024\/11\/Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/noticiasdominicanas.com\/wp-content\/uploads\/2024\/11\/Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/noticiasdominicanas.com\/wp-content\/uploads\/2024\/11\/Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/noticiasdominicanas.com\/wp-content\/uploads\/2024\/11\/Susana-Rubio-Juan-Manuel-Sanchez-Quinta-Angela-Nieto-Fraysis-Moronta-Alberto-Lopez-1-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n<div style=\"text-align: justify;\" align=\"center\">La Semana Dominicana en Espa\u00f1a provoca un interesante debate sobre el presente y el futuro de la Inteligencia Artificial en la banca que, adem\u00e1s de una importante inversi\u00f3n econ\u00f3mica, requiere de un cambio de mentalidad en profesionales y clientes<\/div>\n<div align=\"center\">\u00a0<\/div>\n<div style=\"text-align: justify;\"><b>Madrid, Noviembre de 2024.-\u00a0<\/b>El Centro de Estudios Financieros (CEF) acogi\u00f3 ayer la celebraci\u00f3n del panel \u201cTendencias de la Inteligencia Artificial y su aplicaci\u00f3n en la transformaci\u00f3n digital de la banca\u201d, enmarcada dentro de las actividades de la Semana Dominicana en Espa\u00f1a y realizada en colaboraci\u00f3n con Mastercard.<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\">Presidiendo el acto, dio la bienvenida la<b>\u00a0<\/b>vicepresidenta ejecutiva s\u00e9nior de Capital Humano-Tecnolog\u00eda y Operaciones del Banco de Reservas de la Rep\u00fablica Dominicana Fraysis Moronta, para quien \u00ab<i>Espa\u00f1a y RU deben ser siempre socios estrat\u00e9gicos<\/i>\u201d.<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\">Tras su intervenci\u00f3n, el evento continu\u00f3 con una ponencia sobre IA a cargo del vicepresidente de Soluciones de Ciberseguridad e Inteligencia Artificial de Mastercard Europa, Alberto L\u00f3pez, quien destac\u00f3 la hiper personalizaci\u00f3n y la detenci\u00f3n del fraude como los dos casos de uso m\u00e1s relevantes para el mercado financiero. \u201cE<i>s fundamental invertir en la mejor tecnolog\u00eda para detectar el fraude en los pagos, pero sin estropear la experiencia de usuario<\/i>.\u201d Apuntaba, adem\u00e1s, c\u00f3mo \u201c<i>gracias a nuestra tecnolog\u00eda de ciberseguridad l\u00edder en el mundo, podemos mejorar la confianza en los bancos, sus clientes y el ecosistema digital en su conjunto<\/i>\u201d.<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\">A continuaci\u00f3n, se llev\u00f3 a cabo un panel moderado por la vicepresidenta de Producto y directora de Soluciones de Mastercard Iberia, Susana Rubio, en el que particip\u00f3 Moronta que introduc\u00eda en el debate la necesidad de \u201c<i>un cambio de mentalidad para el desarrollo de la Inteligencia Artificial en las empresas<\/i>\u201d. Explic\u00f3 que aunque trabajan con proveedores, crean tambi\u00e9n las capacidades de forma interna, \u201c<i>haciendo que nuestros equipos aprendan el desarrollo de la tecnolog\u00eda y sus beneficios desde el principio. Debemos apagar el temor a la amenaza, porque sin ese cambio de mentalidad ser\u00e1 imposible<\/i>\u201d, explicaba.<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\">En la misma l\u00ednea se manifest\u00f3 otra panelista, \u00c1ngela Nieto, Chief Digital Officer del Banco BHD, para quien las claves son\u00a0<i>\u201ccomunicar, informar y educar. Debemos formar a empleados, colaboradores y clientes en el uso de estas herramientas, para que entiendan sus beneficios. Y debe ser una evoluci\u00f3n constante fuera y hacia dentro, y a todos los niveles<\/i>\u201d, dijo. Una evoluci\u00f3n que para el tercer integrante del panel, Juan Manuel S\u00e1nchez-Quinz\u00e1 Rodr\u00edguez, director ejecutivo de Transformaci\u00f3n y PMO en ABANCA,\u00a0<i>\u201ces \u00fatil recuperar la idea de que la especie m\u00e1s inteligente es la que se adapta mejor al cambio<\/i>\u201d y profundiz\u00f3 en la\u00a0 necesidad de formaci\u00f3n, \u201c<i>pero no solo en aspectos t\u00e9cnicos; tambi\u00e9n en visi\u00f3n estrat\u00e9gica, y sobre todo en el cuestionamiento del resultado<\/i>\u201d.<\/div>\n<div>\u00a0<\/div>\n<div><b>Los casos de uso en fintech y el futuro de la IA<\/b><\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\">El debate aborda\u00f3 tambi\u00e9n otros aspectos de la transformaci\u00f3n digital de la banca, como las aplicaciones de IA por las que apuestan las principales compa\u00f1\u00edas. Para Juan Manuel S\u00e1nchez-Quinz\u00e1 Rodr\u00edguez, \u201c<i>es fundamental priorizar aquellos casos de uso que nos aporten m\u00e1s rentabilidad, y apostar por un modelo de gobierno que nos permita ordenar e implantarlos\u201d<\/i>. A\u00f1adi\u00f3 como otro aspecto fundamental las capacidades tecnol\u00f3gicas, que deben ser \u201c<i>seguras y flexibles<\/i>\u201d, y puso como ejemplo c\u00f3mo Abanca ha mejorado sus procesos mediante RPA combinado con IAG. \u201c<i>Este a\u00f1o hemos lanzado m\u00e1s de 25 iniciativas, alcanzando mejoras de productividad superiores al 35%. Y todo ello sin reducir la seguridad<\/i>\u201d, desvel\u00f3 Juan Manuel, quien ve en el futuro \u201c<i>chats que adem\u00e1s de asesorar ejecuten, y un uso m\u00e1s responsable de la IA asociado al compromiso con el medioambiente<\/i>\u201d.<\/div>\n<div>\u00a0<\/div>\n<div style=\"text-align: justify;\">Para \u00c1ngela Nieto \u201c<i>el futuro de la IA a\u00fan es un camino en el que las bases son la flexibilidad para la adaptabilidad<\/i>\u201d, y a nivel de estrategia empresarial, \u201c<i>tener claros los objetivos que queremos alcanzar, porque en nuestro caso, adem\u00e1s de eficiencia y rentabilidad, la experiencia de clientes es fundamental<\/i>\u201d, y dise\u00f1ar modelos de gobierno flexibles que puedan evolucionar r\u00e1pida y continuamente. Fraysis Moronta, por su parte, explic\u00f3 que \u201c<i>al ser un banco del gobierno, adem\u00e1s de en la omnicanalidad y la prevenci\u00f3n de fraudes abordamos una estrategia social, muy enfocada a la experiencia de usuario<\/i>\u201d, y concluy\u00f3 asegurando que el futuro de la IA est\u00e1 condicionado por la regulaci\u00f3n, \u201c<i>que ser\u00e1 la que ponga las cotas en la evoluci\u00f3n de sus usos<\/i>\u201d.<\/div>","protected":false},"excerpt":{"rendered":"<p>La Semana Dominicana en Espa\u00f1a provoca un interesante debate sobre el presente y el futuro de la Inteligencia Artificial en la banca que, adem\u00e1s de una importante inversi\u00f3n econ\u00f3mica, requiere&hellip;<\/p>\n","protected":false},"author":1,"featured_media":16972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20,696],"tags":[3193,2111],"class_list":["post-16971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencia-y-tecnologia","category-cultura-2","tag-ia","tag-tecnolgia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La implementaci\u00f3n de la IA necesita una transformaci\u00f3n cultural - Noticias Dominicanas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noticiasdominicanas.com\/?p=16971\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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